Plan the message. Match the moment.

A practical guide for Northstar colleagues who plan, review, or publish internal communications.

Northstar is a fictional, multi-location employer with office and frontline teams. Use this page to understand the practice; open Communications Hub and Calendar for the live work.

Why we plan together

The practice, in brief

A shared editorial rhythm helps teams coordinate messages, spot competing demands on employees’ attention, and choose a channel that fits the audience and the work. It gives campaign owners and publishers a common point to discuss purpose, timing, and handoffs.

This site explains how to plan; it is not the schedule. Current dates, availability, status, owners, and publishing details belong in Communications Hub and Calendar.

The editorial rhythm

A repeatable conversation—not a second schedule

Use these stages to frame the work. Check Communications Hub and Calendar for the current timing, assigned owners, and status.

  1. 1

    Start with the brief

    State the communication’s purpose, intended audience, useful action or information, and responsible owner.

  2. 2

    Consider timing and channel

    Check the live calendar for relevant activity and discuss which channel can reach the intended audience appropriately.

  3. 3

    Confirm the handoff

    Coordinate the next action and current status with the people listed in Communications Hub and Calendar.

  4. 4

    Publish and keep the plan current

    Follow the agreed publishing handoff, then update the live planning record when timing, ownership, or status changes.

Do the live planning in Communications Hub and Calendar

Open the app for current plans and availability.

Check the current schedule and status.

Coordinate a slot request and its handoff.

Keep changes in the live planning record.

This guide does not contain live calendar data or a separate request route.