Start with this test

A lobby message belongs on screen when it is useful to people in that location, understandable at a glance, and appropriate for a shared space. If someone needs several paragraphs, detailed instructions, or a private conversation to act on it, use a more suitable channel and keep the screen message brief.

Examples below are planning guidance for fictional Northstar locations, not a universal content or scheduling rule.

Choose the right kind of message

Use the screen to point people toward a timely takeaway, not to reproduce a full announcement or operating procedure.

Good screen candidates

Short messages that make sense to people in the lobby.

  • A visitor check-in reminder for an entrance where guests arrive.
  • A concise event notice with the essential date and location.
  • A brief safety or service update relevant to that site.

Better in another channel

Information that readers need time, privacy, or detailed instructions to use.

  • Long procedures, policy text, or multi-step training.
  • Personal or confidential information.
  • A request that needs a form, discussion, or individualized response.

Plan a rotation people can follow

Use these checks when preparing or reviewing a message; manage the actual sequence in Digital Signage.

  1. 1

    Identify the display and audience

    Name the lobby or display and who is likely to see it. Confirm local relevance rather than assuming every location serves the same audience.

  2. 2

    Choose one main point

    Decide what a passerby should notice or do. Put that information first and move supporting detail to a more suitable channel.

  3. 3

    Check readability and fit

    Use concise copy and imagery that supports the message. Check contrast, legibility, and whether the content works in the display's actual placement.

  4. 4

    Set a review point

    Name when the content should be checked again or what event makes it outdated. Authorized publishers manage playback and schedule changes in Digital Signage.

Keep the rotation calm and current

Leave room for priority information

Avoid crowding a rotation with competing messages. Give priority information enough room to register, and check that each item still matters to the people using that location.

Let the local owner choose the plan

There is no single schedule that fits every lobby: the local owner and authorized publisher should choose the playback plan in Digital Signage.

Ask for a review when things change

When a message changes or is no longer useful, ask the coordinating team to review it. Do not treat this guide as a live inventory or copy display data and schedules into it.