Find the right role for the question

This Northstar Services example uses role-based ownership, not named contacts.

Start with the role closest to the work. The store team owns local execution and its documentation; the merchandising coordinator clarifies set references and coordinates review questions. If your organization uses different titles, follow its verified ownership model.

Include the campaign, fixture area, reference version, and a concise description of the question so the receiving role can act on it.

Sample responsibility map

Use the role and context columns to route a merchandising question.

Sample responsibility map
Need Sample owner Include in the handoff
Check which set reference applies Merchandising coordinator Campaign, fixture area, and version labels
Report a local fixture difference Store team, with coordinator clarification Fixture location, observed difference, and context photo if useful
Complete and document a reset Store team Campaign, area completed, and labeled context and detail views
Clarify an unresolved review question Merchandising coordinator What was observed, what reference was checked, and the specific decision needed