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Wellness program or challenge

A wellness template with a single, specific call to action — these posts read worst of any shape, and a vague ask is why.

Every employee gets a seat — priced per employee in Communications & Intranet, quoted with this template ready.

Rolled out to every employee at AutoZone (125,000), PetSmart (50,000+), A.S. Watson and Raley's (20,000) — and at larger retailers we are not permitted to name.

Built for: Retail · Healthcare · Financial Services · Manufacturing · Technology

Common use cases

Wellness challenge launch
Mental health resource
Employee wellbeing programme

Frequently asked questions

Why do wellness posts under-perform so badly?

They averaged an 8.6% read rate across 609 real posts — the worst of any shape we measured. A quarter were flagged for having no clear ask. Most describe a programme without telling anyone what to do next.

What is "the one thing to do"?

Literally one action. Wellness posts commonly offer three or four ways to engage, and the choice itself is the friction. Pick the single highest-value action and put everything else in a follow-up.

Go deeper on the topic

Related concepts
  • Employee wellbeing is the practice of actively protecting and improving the physical, mental, and financial health of the workforce as part of how the...
  • Asynchronous communication is any exchange where the sender and receiver are not in the same moment — written messages, recorded video, shared docs, threaded...
  • An internal newsletter is a regularly cadenced digest of organizational updates — business news, people news, policy changes, culture moments — sent to the...
  • Internal communications serves one audience: employees. Corporate communications serves the broader set — employees, press, investors, regulators, customers....
Related guides

Ready to use this template?

Every employee gets a seat. Request pricing for Communications & Intranet and we quote into a workspace with Wellness program or challenge ready.

Request pricing

Rolled out to every employee at AutoZone (125,000), PetSmart (50,000+), A.S. Watson and Raley's (20,000) — and at larger retailers we are not permitted to name.