Run an Informational Interview
Practice a 20-minute informational interview with a senior product manager. Learn how to ask focused questions, build rapport, and end with a clear next step.
Every employee gets a seat — priced per employee in Performance & Learning, quoted with this template ready.
Rolled out to every employee at AutoZone (125,000), PetSmart (50,000+), A.S. Watson and Raley's (20,000) — and at larger retailers we are not permitted to name.
Built for: Software · Technology · Education · Career services
Overview
Run an Informational Interview is a roleplay practice scenario for a 20-minute virtual conversation with a senior product manager who agreed to speak through a mutual connection. The learner practices opening respectfully, asking specific questions about the role, and keeping the conversation on track without sounding scripted or overly aggressive.
Use this template when you want to rehearse a real networking call before you make it. It is especially useful for learning how to ask about day-to-day responsibilities, skills that matter most, team dynamics, and what the job is really like from the inside. The persona is approachable but time-conscious, so the learner has to listen, respond naturally, and manage the clock.
This template is not for cold-pitching a job, interrogating the contact, or turning the call into a long monologue about your own background. It is also not the right fit if you need a technical interview, a sales discovery call, or a deep mentorship session. The value here is in practicing a focused, respectful conversation that ends with a thoughtful next step, such as a follow-up question, a thank-you note, or a request for one more conversation.
How to use this template
- Read the situation so you understand the setting, the persona, and the learner objective before starting the roleplay.
- Open the conversation with a respectful introduction that names the mutual connection and states why you asked for the call.
- Ask one specific question at a time, then follow the persona's answer with a relevant follow-up instead of jumping to a new topic.
- Keep an eye on time by steering the conversation toward the most important questions and avoiding long personal explanations.
- Complete the roleplay against the scored rubric, then review where you stayed focused, where you drifted, and how you closed.
- Retry the scenario with a tighter opening, sharper questions, or a more polished next-step request.
Best practices
- Start by thanking the persona and naming the mutual connection so the conversation feels respectful and grounded.
- Ask about the role in concrete terms, such as daily responsibilities, key decisions, and what success looks like in the first year.
- Use follow-up questions that build on the persona's answer instead of reading through a generic list.
- Keep your own background brief unless the persona asks for context, because the goal is to learn from them.
- Watch for time cues and move toward your highest-priority questions when the conversation starts to run long.
- Close with a small, realistic next step such as a thank-you note, a follow-up question, or a request for another short conversation.
- Avoid asking for a referral or job lead too early, since that can make the conversation feel transactional.
What this template typically catches
Issues teams running this template most often surface in practice:
Common use cases
Frequently asked questions
What does this informational interview template help me practice?
This template helps you practice a short, respectful informational interview with a busy professional. The focus is on opening well, asking thoughtful questions, listening closely, and closing with a specific follow-up. It is designed for learners who want realistic practice before speaking with a real contact. The scenario keeps the conversation grounded in what the role is actually like.
Who should use this template?
Use it if you are preparing for career exploration, networking, or a job search conversation. It works well for students, early-career professionals, and career changers who need practice speaking with someone in a role they want to understand better. It is also useful for interview prep when you want to sound curious without sounding rehearsed. The template is especially helpful for people who tend to ramble or ask overly broad questions.
How often should someone run this roleplay?
Run it once to learn the structure, then repeat it until you can stay concise and natural. A second attempt is often useful after reviewing where you asked vague questions or missed a good follow-up. If you are preparing for several real conversations, you can reuse the template with different goals, such as learning about product work, career paths, or day-to-day responsibilities. The repetition helps build confidence without making the conversation sound scripted.
Who is this template meant to be run by?
It can be run by a coach, recruiter, manager, educator, or the learner themselves in self-guided practice. The persona is a senior product manager, so the facilitator should keep the conversation realistic and time-aware. The learner should be encouraged to lead the discussion while staying polite and responsive. This makes the roleplay useful for both individual practice and guided training sessions.
What is the best way to close the conversation?
The best close is brief, appreciative, and specific. The learner should thank the persona, mention one insight they found useful, and ask for a small next step only if it fits the conversation. Good examples include requesting permission to follow up later or asking whether there is someone else they recommend speaking with. A strong close avoids asking for a job directly unless the relationship has clearly earned that step.
How does this compare with an ad-hoc networking conversation?
Ad-hoc conversations often drift, become too broad, or end without a clear takeaway. This template gives the learner a defined situation, a realistic persona, and scored criteria so the practice is repeatable. It helps the learner build the habit of asking specific questions, responding to cues, and managing time. That structure makes it easier to transfer the skill into real networking calls.
Can I customize the roleplay for a different industry or role?
Yes. You can swap the persona, company context, and learner objective to match another role, such as engineering, marketing, operations, or healthcare administration. You can also adjust the questions to focus on career path, daily responsibilities, team structure, or hiring expectations. The core skill stays the same: open respectfully, ask targeted questions, and close with a thoughtful next step.
Does this template integrate with interview prep or coaching workflows?
Yes. It works well alongside interview prep, career coaching, and networking training because it reinforces a repeatable conversation structure. Coaches can use the rubric to give feedback on question quality, listening, and closing. Learners can retry the scenario after feedback to practice a stronger opening or a more polished follow-up. It is a good fit when you want practice that feels like a real conversation rather than a lecture.
Related templates
Ready to use this template?
Every employee gets a seat. Request pricing for Performance & Learning and we quote into a workspace with Run an Informational Interview ready.
Rolled out to every employee at AutoZone (125,000), PetSmart (50,000+), A.S. Watson and Raley's (20,000) — and at larger retailers we are not permitted to name.