Lobby Screen Guidelines

Lobby Screens Lobby Screens What belongs on the lobby screens, and how to request a slot. A useful message, at the right place For Northstar office and frontline employees who use or pass through lobby spaces. Lobby screens give people a quick view of timely, useful information in a shared space. A good rotation matches the message to the location, makes the main point easy to grasp, and leaves out details better handled elsewhere. Digital Signage is where authorized publishers set up displays, publish content, and manage playback schedules. This site is guidance only; it does not show live screen content or schedules. Northstar is fictional. Confirm which locations this guidance covers, who coordinates requests, and which roles can publish before using it as local direction. Go to the guidance you need Choose content or prepare a request. What Belongs on Screen Check fit, readability, and rotation principles. Requesting Content Prepare the details the coordinating team needs. How the practice works Plan for the reader; use Digital Signage for the actual display work. Match the place and audience The coordinating team considers who uses the lobby and what they need to notice there. A visitor entrance and an employee break-area entrance may call for different messages. Name the location or display in a request. Explain who should see the message. Check local relevance with the location team. Plan Keep the message easy to take in People may only glance at a screen. Give each item one clear point and use another channel for detail that needs careful reading. Put the key information first. Use short, plain-language copy. Check that text and imagery are readable from the expected viewing distance. Prepare Review, then publish in the right place The coordinating team checks fit and clarity, then routes approved work to an authorized publisher. Display setup, publishing, and schedule changes happen in Digital Signage. Set a review point when the message is requested. Remove or revise content when its information is no longer current. Open Digital Signage to manage the display or playback schedule. Maintain Publishing and schedules live in Digital Signage Open the Digital Signage app if you are authorized to manage displays or publish content. Access depends on the roles and permissions configured for your organization. Ask the designated communications or facilities owner if you are unsure how to request access. Use this site to understand the practice. Use Digital Signage for display setup, publishing, and schedule changes. What Belongs on Screen Start with this test A lobby message belongs on screen when it is useful to people in that location, understandable at a glance, and appropriate for a shared space. If someone needs several paragraphs, detailed instructions, or a private conversation to act on it, use a more suitable channel and keep the screen message brief. Examples below are planning guidance for fictional Northstar locations, not a universal content or scheduling rule. Choose the right kind of message Use the screen to point people toward a timely takeaway, not to reproduce a full announcement or operating procedure. Good screen candidates Short messages that make sense to people in the lobby. A visitor check-in reminder for an entrance where guests arrive. A concise event notice with the essential date and location. A brief safety or service update relevant to that site. Better in another channel Information that readers need time, privacy, or detailed instructions to use. Long procedures, policy text, or multi-step training. Personal or confidential information. A request that needs a form, discussion, or individualized response. Plan a rotation people can follow Use these checks when preparing or reviewing a message; manage the actual sequence in Digital Signage. Identify the display and audience Name the lobby or display and who is likely to see it. Confirm local relevance rather than assuming every location serves the same audience. Choose one main point Decide what a passerby should notice or do. Put that information first and move supporting detail to a more suitable channel. Check readability and fit Use concise copy and imagery that supports the message. Check contrast, legibility, and whether the content works in the display's actual placement. Set a review point Name when the content should be checked again or what event makes it outdated. Authorized publishers manage playback and schedule changes in Digital Signage. Keep the rotation calm and current Leave room for priority information Avoid crowding a rotation with competing messages. Give priority information enough room to register, and check that each item still matters to the people using that location. Let the local owner choose the plan There is no single schedule that fits every lobby: the local owner and authorized publisher should choose the playback plan in Digital Signage. Ask for a review when things change When a message changes or is no longer useful, ask the coordinating team to review it. Do not treat this guide as a live inventory or copy display data and schedules into it. Upcoming events to feature Requesting Content Prepare a clear request Northstar's communications and facilities teams coordinate lobby-screen content. Before using this guidance, the site owner must confirm the actual intake route, request owner, and any approval requirements; this example does not provide a working form, inbox, or contact. Include enough context for the team to assess whether the message fits the location, is clear at a glance, and is ready to hand off to an authorized publisher. Include these details Location or display Name the lobby or display. If you do not know the display name, describe the location so the coordinating team can identify it. Audience and purpose Say who should see the message and what they need to know or do. Key message and source Provide concise draft copy and the source for factual details. Include the relevant approval context when the content requires it. Requested timing and review point State when the message would be useful and when it should be checked or retired. The publisher confirms feasibility and manages any schedule in Digital Signage. Request contact Provide a role or team contact for questions and revisions. Do not include confidential or personal information that does not belong on a public display. What happens after you ask The coordinating team reviews the request; authorized publishers handle the app work. The coordinating team checks the request The communications or facilities owner checks location fit, audience, clarity, source, and any stated approval needs. They may ask for shorter copy or a better channel. Clarify missing location or audience details. Confirm whether the message is suitable for a shared screen. Agree on a review point with the requester. Review An authorized publisher uses Digital Signage After the content is ready and any required approvals are complete, an authorized publisher uses Digital Signage to publish it and manage the display schedule. Do not use this site to record a live schedule. Ask the designated owner about access or publishing responsibility. Use the confirmed intake route for changes or removal requests. Handoff Need to publish or change playback? Open Digital Signage if your role is authorized to manage the display. Before this guide is published, confirm the request owner, intake route, access roles, and how urgent corrections should be escalated. Request content through the confirmed communications or facilities intake route. Manage publishing and playback schedules in Digital Signage.