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Safety Week Campaign

A six-page Safety Week campaign site with five daily themes, participation guidance, Contests and Recognitions app handoffs, and a connected Calendar schedule section. Customize the sample for your locations before launch.

Every employee gets a seat — priced per employee in Communications & Intranet, quoted with this template ready.

Rolled out to every employee at AutoZone (125,000), PetSmart (50,000+), A.S. Watson and Raley's (20,000) — and at larger retailers we are not permitted to name.

Built for: Manufacturing · Construction · Warehousing and logistics · Healthcare

Overview

Safety Week Campaign is a six-page intranet site example for organizing a Monday-through-Friday workplace safety awareness campaign. Its landing page introduces the week's purpose, links to five daily themes, explains how employees should use Contests and Recognitions, and includes a Calendar events section for the schedule. The daily pages cover noticing hazards, safe movement, authorized equipment use, speaking up, and recognizing a helpful contribution. Each page separates the sample campaign prompt from real safety decisions and directs employees to follow approved procedures for their role and location.

Use this template when you need a single, navigable campaign destination that supports daily participation without treating a campaign activity as training or policy. The landing page serves as orientation; the weekday pages provide focused participation guidance. Before launch, the campaign owner must confirm dates, audience, activity instructions, eligibility, recognition criteria, local reporting and escalation routes, and a help route. Configure the Contests and Recognitions activities separately, and connect the Calendar section to the intended schedule source. These are setup needs, not functions created by the page itself.

This is not a safety inspection checklist, incident-reporting form, compliance record, or substitute for role-specific training and procedures. Do not use it to instruct employees to investigate hazards, operate equipment, or enter restricted areas. The fictional Northstar sample must be replaced with confirmed organizational details. Review the pages before each campaign and whenever linked activities or local procedures change; retire stale event details after the campaign.

Standards & compliance context

  • Treat the sample themes as campaign prompts only; this site does not establish legal compliance, provide safety training, or replace approved procedures.
  • Have qualified organizational safety and compliance owners verify that local reporting, urgent escalation, and role-specific instructions are accurate before publication.
  • Keep contest participation separate from incident or hazard reporting, and do not use contest entries as a substitute for required follow-up.
  • Check the published pages and connected destinations for WCAG 2.1 AA accessibility, including meaningful image alternatives, keyboard access, readable headings, and visible link labels.

General regulatory context for orientation only — verify current requirements with counsel or the relevant agency before relying on this template for compliance.

What's inside this template

Safety Week

  • Safety Week: small actions, safer work
    A week of sample activities for every Northstar employee, across office and frontline locations. This fictional campaign example runs Monday through Friday. Start with a daily theme, take part in the configured activity, and follow your location’s approved safety procedures whenever work requires them.
  • Choose today’s theme
    Each page explains the sample theme and where to find its configured activity in Contests. Monday: Notice the Hazard Look for a condition that could affect safe work. Tuesday: Safe Moves Consider movement and how work areas are used. Wednesday: Safe Equipment Focus on authorized, trained equipment use. Thursday: Speak Up for Safety Learn how to raise a concern through the local route. Friday & Recognition Wrap up the week and recognize a helpful contribution.
  • How to take part
    For challenges: Open the Contests app and select the Safety Week activity for the day. Challenge instructions, eligibility, and submission requirements must be configured there before launch. To recognize a colleague: Use the Recognitions app and follow the published program criteria. Recognition is for specific, helpful actions; it is not a substitute for reporting a hazard or incident through the established local route. Safety comes first: These themes are campaign prompts, not instructions or policy. Follow the approved procedure for your role and location. If a concern needs immediate attention, use your established local safety escalation process. Sample content: Northstar and this campaign are fictional. Confirm campaign dates, activities, locations, program criteria, content owner, and help route before publication. Assign a campaign owner to review the pages before each campaign and update them when activity details or local procedures change.
  • Safety Week schedule

Monday

  • Monday: Notice the Hazard
    A sample theme for noticing conditions that may affect safe work. The image is illustrative; assess hazards only within your role, training, and local procedures.
  • Make observation useful
    Pause to notice a condition that could affect someone doing the work. Do not move, repair, or investigate equipment or materials unless you are authorized and trained to do so. For a real hazard or incident, follow your location’s approved reporting and escalation process. This campaign page does not replace that route. Sample campaign prompt: Think of one situation where a clear handoff or timely correction could help prevent harm. Do not include sensitive personal information in a contest entry.
  • Join Monday’s challenge
    Use the Contests app for the configured activity and its current participation instructions. The campaign owner must configure the activity in Contests before launch; no challenge link or submission details are assumed here. Open Contests and select Monday’s Safety Week activity. Read its eligibility and submission instructions before taking part. Use the local safety reporting route for an actual hazard or incident.

Tuesday

  • Tuesday: Safe Moves
    A sample theme about moving through work areas thoughtfully. Use the procedures and equipment requirements approved for your location and role.
  • Keep movement in context
    Consider how people, materials, and work activities move through your area. The right actions depend on the site, task, training, and approved procedures; this campaign prompt is not a substitute for them. Do not enter restricted areas or handle loads, vehicles, or equipment unless you are authorized and trained. Raise an unsafe condition through your location’s established safety route. Sample campaign prompt: Identify one practical way your team can make a routine movement or handoff easier to understand and follow.
  • Join Tuesday’s challenge
    The Contests app is the participation destination once the campaign owner has configured Tuesday’s activity. If Tuesday’s activity is not visible in Contests, check the campaign’s confirmed internal help route rather than assuming an entry method. Open Contests and choose Tuesday’s Safety Week activity. Follow the activity’s posted instructions and eligibility. Use approved local procedures for work-related safety decisions.

Wednesday

  • Wednesday: Safe Equipment
    A sample reminder to keep equipment use within your authorization, training, and the procedures that apply to your work.
  • Use only what you are trained and authorized to use
    Equipment requirements vary by task and location. Use equipment only when you are authorized and trained, and follow the applicable approved instructions for your role. Do not attempt repairs, adjustments, or operation beyond your authorization. If equipment appears damaged or unsafe, stop and use your location’s approved reporting or escalation route. Sample campaign prompt: Think about how a clear equipment handoff or a timely concern can help the next person make a safe decision.
  • Join Wednesday’s challenge
    Check Contests for the configured activity and follow its posted instructions. The contest activity does not authorize equipment use or replace approved equipment procedures. Open Contests and select Wednesday’s Safety Week activity. Check the activity instructions before submitting. Use the established local route to report equipment concerns.

Thursday

  • Thursday: Speak Up for Safety
    A sample theme about raising concerns respectfully and using the established route for the situation and location.
  • Use the right route for a real concern
    Share a safety concern with the appropriate local role or through the established reporting process. If the situation needs immediate attention, follow your location’s approved escalation route. This campaign page does not define Northstar’s reporting process. Confirm the authoritative local route before publishing the campaign, and do not use a contest entry as a substitute for reporting a hazard, incident, or urgent concern. Sample campaign prompt: Consider one way a clear, respectful question could help a colleague pause and check an approved procedure.
  • Join Thursday’s challenge
    Participate through the configured Thursday activity in Contests; use the local safety process for actual concerns. Before launch, the campaign owner should verify that local reporting and escalation information is clear to every intended audience. Open Contests and select Thursday’s Safety Week activity. Follow the instructions shown in the activity. Raise real concerns through the established local route.

Friday & Recognition

  • Friday: Look Out for Each Other
    Close the sample week by reflecting on practical actions that help colleagues work safely, then recognize a specific contribution through the Recognitions app.
  • Finish with a useful reflection
    Name one specific action Think of one specific action from the week that made a task, handoff, or concern easier to address. Keep shared details appropriate Share only details appropriate for the campaign; do not post private or sensitive information. Use the local safety process Use the established local safety process for hazards or incidents. Recognition celebrates helpful contributions; it does not replace reporting or required follow-up.
  • Take part in Friday’s activity
    The campaign owner must configure Friday’s activity in Contests before employees can participate. If the activity is not configured or visible, use the campaign’s confirmed help route. Open Contests and select Friday’s Safety Week activity. Read the posted instructions and eligibility before taking part. Use local safety procedures for any real concern or incident.
  • Recognize a colleague
    Follow the program criteria published for this campaign. Open the Recognitions app Choose the applicable recognition option and follow the program criteria published for this campaign. Describe the specific action Describe the specific action and its practical effect respectfully. Keep reporting separate Recognition does not replace reporting a hazard or incident through the established local route.
  • About this sample
    Northstar and the campaign details on this page are fictional examples. Confirm Friday’s activity, dates, participation rules, recognition criteria, and any awards before publication. No prize, amount, or eligibility is established by this template. The campaign owner must configure the recognition program and criteria before launch. This sample does not promise an award.

How to use this template

  1. Clone the site and confirm its intended audience, campaign dates, locations, content owner, and internal help route.
  2. Review each daily theme with the appropriate safety procedure owners and replace the fictional context with approved local reporting and escalation guidance.
  3. Configure the five daily activities and their eligibility and submission instructions in Contests, then set the recognition criteria in Recognitions before publishing the app handoffs.
  4. Connect the Calendar events section to the supported schedule source and verify that the relevant Safety Week events appear for the intended audience.
  5. Check the navigation, page links, app destinations, schedule, accessibility, and location-specific wording on desktop and mobile before announcing the campaign.
  6. Assign the campaign owner to monitor questions during the week, correct outdated details, and remove or archive event-specific content after the campaign.

Best practices

  • Keep the campaign prompt clearly labeled as awareness content and place the approved local reporting route beside guidance for real hazards or incidents.
  • Verify each Contests activity is configured and visible before publishing a page that directs employees to participate.
  • State eligibility and submission requirements in the configured activity rather than implying that the campaign page accepts entries.
  • Ask local safety procedure owners to verify location and role applicability instead of assuming one route fits every employee.
  • Use recognition copy to describe a specific helpful action, and remind participants not to share sensitive personal information.
  • Confirm the Calendar source and its event dates before launch; the section is a connected block, not a manually authored guarantee of schedule data.
  • Use descriptive page labels and retain the weekday navigation so employees can reach the relevant theme without searching through a long announcement.
  • Review the pages before each campaign and when procedures or app activities change, then remove stale dates and participation instructions.

What this template typically catches

Issues teams running this template most often surface in practice:

A daily Contests activity is referenced on the page but has not been configured or made visible to employees.
The campaign lists dates or activities that have changed, while the Calendar connection or page copy remains stale.
Employees cannot tell which local process to use for an actual hazard, incident, or urgent concern.
Campaign prompts are mistaken for approved procedures, training, equipment authorization, or permission to investigate a hazard.
Recognition criteria or eligibility are unclear, or employees assume the template promises a prize.
The landing page provides too much campaign explanation before employees can reach the daily theme they need.
The site has no named campaign owner or confirmed help route for correcting missing or inaccurate details.
A contest entry is treated as a report of a hazard or incident, delaying the established local escalation.

Common use cases

Manufacturing safety campaign owner
Use the five daily pages to prompt brief discussions about hazards, movement, equipment authorization, and speaking up. Confirm that each plant's reporting and escalation route is clear and approved before employees use the campaign.
Warehouse operations lead
Use the Safe Moves and Safe Equipment pages as participation prompts alongside existing site procedures, not as operating instructions. Configure the related Contests activities and verify that employees can reach them before launch.
Construction site communications coordinator
Use the landing page to direct employees to the day's theme and schedule while preserving the distinction between campaign content and project-specific safety controls. Have the responsible safety owners confirm which procedures and escalation routes apply at each location.
Healthcare workplace safety coordinator
Adapt the themes for a campaign across clinical and support teams while keeping role-specific procedures authoritative. Use the recognition page to celebrate helpful actions without collecting sensitive employee or patient information.

Frequently asked questions

What does the Safety Week Campaign template include?

It contains a campaign landing page and pages for Monday through Friday, with Friday also covering recognition. Each daily page pairs a safety-awareness theme with a sample prompt and directions to the relevant Contests activity. The landing page includes participation guidance, a Calendar events section, and links to the daily pages.

Is this campaign specific to a particular workplace or location?

No. The Northstar example is fictional, and the sample themes are not instructions or policy for any particular site. Before publishing, confirm the intended audience and replace references to local reporting and escalation routes with the authoritative procedures for each location and role. Do not assume a company-wide campaign makes every activity or procedure applicable to every employee.

Who should own and run the campaign?

Assign a campaign owner to confirm dates, activities, participation rules, recognition criteria, and the help route before publication. The owner should coordinate with whoever manages the Contests and Recognitions apps and verify that the intended audience can find the configured activities. Local safety contacts or procedure owners should confirm the reporting and escalation information; the template does not name them.

How often should we review or reuse the pages?

Review the pages before each campaign, then update them whenever dates, activity details, eligibility, recognition criteria, or local procedures change. Check the Calendar connection and the configured app activities as part of that pre-launch review. Remove or clearly archive outdated campaign content after the event so employees do not mistake old instructions for current ones.

Does this template satisfy workplace safety regulations or replace safety training?

No. It is an awareness campaign example, not a safety program, risk assessment, training course, or regulatory compliance record. Employees must follow approved procedures and training applicable to their roles and locations. Have the appropriate safety and compliance owners review campaign wording and verify that required reporting and escalation routes remain authoritative.

How do Contests, Recognitions, and Calendar work in this template?

The daily pages direct employees to find the day's activity in the Contests app, while Friday provides sample guidance for using Recognitions. Those apps must be configured separately with the correct activities, eligibility, instructions, and criteria; the page does not create or submit entries. The landing page contains a Calendar events block with a limit of ten items, so confirm its source and populate the relevant schedule through the supported connection before launch.

What should we customize before publishing?

Replace the fictional company context with confirmed campaign dates, audience, locations, activity details, participation rules, recognition criteria, content owner, and help route. Verify the local hazard-reporting and urgent escalation process for each intended audience, and make clear where employees can find it. Keep the distinction between a campaign prompt and an approved work procedure.

What is a common mistake when launching a Safety Week campaign?

A frequent pitfall is publishing a page that tells employees to use Contests or Recognitions before the corresponding activity and criteria are configured. Another is letting a contest entry stand in for reporting an actual hazard or incident. Test the app destinations and Calendar connection, and state the confirmed local safety route clearly before inviting participation.

How is this different from sending daily safety emails?

The six-page site gives employees one landing page for the schedule and five linked daily themes, rather than requiring them to locate separate messages. Each page keeps the campaign prompt beside participation guidance and a reminder to use local safety procedures for real concerns. Emails can still announce the campaign, but they should point to the maintained site rather than become competing copies of instructions.

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Rolled out to every employee at AutoZone (125,000), PetSmart (50,000+), A.S. Watson and Raley's (20,000) — and at larger retailers we are not permitted to name.